Hello. This is Selina Liu. New York-based graphic designer.
I specialize in brand design, using typography, composition, and other visual elements to tell compelling and impactful brand stories. Inspired by my day-to-day experiences, I explore how design can craft meaningful and transformative experiences that resonate with the audience.
OPENFILE(Exhibition)
A new key visual and wayfinding system designed for the Open File Exhibition.
Full Project︎︎︎
UNCOMFORTABLY FULL(Experience)
An interactive dining experience that examines the impact of uncomfortable questions during conversations. An experience that makes you uncomfortably full.
Full Project︎︎︎
SHANGHAI PUDONG INTERNATIONAL AIRPORT(Identity)
This project incorporates dynamic identities to reimagine the Shanghai Pudong International Airport.
Full Project︎︎︎
HARMONIÉ SKINCARE(Identity)
A cohesive visual identity for Harmonié Skincare that embodies natural beauty and serene harmony.
Full Project︎︎︎
QINLING MOUNTAIN(Wayfinding)
A wayfinding system designed to invite users to embark on an exciting adventure through the Qinling Mountain.
Full Project︎︎︎
SELF-TALK(Editorial)
An editorial focused on regulating self-talk that aims to educate readers on the concept of self-talk and how it can impact their mental and emotional well-being.
Full Project︎︎︎
