Interaction/Web3
IKEA
BAJIBOT
To celebrate IKEA’s 75th anniversary, we created a 5-day immersive experience that brought to life 4 showrooms from their new product catalog. The event featured a specially designed scavenger hunt - participants could scan 75 hidden trivia tags placed throughout the IKEA furniture using a dedicated mini-program, with those answering all questions correctly entering a “Free Room Makeover” raffle.
We ensured seamless interaction through minimalist UX design while incorporating over 30 personified illustrations of IKEA’s classic furniture pieces. These charming characters became storytellers, narrating the brand’s 75-year design evolution throughout the gaming experience.
Results
11,021 Users
23min Average Time Spent
Interaction/Web3
BAJIBOT
IKEA
BAJIBOT
To celebrate IKEA’s 75th anniversary, we created a 5-day immersive experience that brought to life 4 showrooms from their new product catalog. The event featured a specially designed scavenger hunt - participants could scan 75 hidden trivia tags placed throughout the IKEA furniture using a dedicated mini-program, with those answering all questions correctly entering a “Free Room Makeover” raffle.
We ensured seamless interaction through minimalist UX design while incorporating over 30 personified illustrations of IKEA’s classic furniture pieces. These charming characters became storytellers, narrating the brand’s 75-year design evolution throughout the gaming experience.
Results
11,021 Users
23min Average Time Spent
We ensured seamless interaction through minimalist UX design while incorporating over 30 personified illustrations of IKEA’s classic furniture pieces. These charming characters became storytellers, narrating the brand’s 75-year design evolution throughout the gaming experience.
Results
11,021 Users
23min Average Time Spent
