Visual Identity/AI

REPLICA SPEC AD


PROJECT: Exploration with AI
DATE: 2024


This is a spec ad for Replica, a perfume line by Maison Margiela, promoting their signature scent 'When the Rain Stops.' Created entirely with AI applications, the ad captures the emotions and atmosphere evoked by the perfume. It aligns with the visual identity of the Replica line and highlights key imagery associated with the scent, like rainbows and purple hues.

This project explores how AI tools can be implemented in design to achieve transformative results while increasing efficiency.





REPLICA SPEC AD


PROJECT: Exploration with AI
DATE: 2024


This is a spec ad for Replica, a perfume line by Maison Margiela, promoting their signature scent 'When the Rain Stops.' Created entirely with AI applications, the ad captures the emotions and atmosphere evoked by the perfume. It aligns with the visual identity of the Replica line and highlights key imagery associated with the scent, like rainbows and purple hues.

This project explores how AI tools can be implemented in design to achieve transformative results while increasing efficiency.







*turn on sound for best effect